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1.
Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton Book Publication London : Kogan Page, 2023 Description xviii, 273 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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2.
Social media : a critical introduction / Christian Fuchs Book Publication Los Angeles : Sage, 2017 Description VII, 386 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (2).

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3.
Social media marketing in a week / Nick Smith Book Publication London : John Murray Learning, 2018 Description 121 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

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4.
Social media explained : untangling the world's most misunderstood business trend / by Mark W. Schaefer Book Publication [Louisville] : Shaefer Marketing Solutions, 2014 Description 140 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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5.
Social media marketing : theories and applications / Stephan Dahl Book Publication Los Angeles : Sage, 2018 Description 277 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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6.
Social media marketing : theories and applications / Stephan Dahl Book Publication Los Angeles : Sage, 2015 Description 268 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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7.
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry Book Publication Lanham : Rowan & Littlefield, 2024 Description xx, 437 p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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8.
The art of social media : power tips for power users / Guy Kawasaki, Peg Fitzpatrick Book Publication [S.l.] : Portfolio Penguin, 2014 Description xi, 196 p. : il. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

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9.
Social media marketing : expanda o seu negócio / Svend Hollensen, Philip Kotler, Marc Oliver Opresnik ; ed. em port. por Paulo Rita Book Publication Lisboa : Lidel, 2023 Description XIV, 177 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

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10.
Grown up digital : how the net generation us changing your world / Don Tapscott Book Publication New York : Mcgraw-Hill, cop. 2009 Description XVI, 368 p. : il. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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11.
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Os social media influencers e a estratégia de comunicação das marcas automóveis / Nádia Sofia da Silva Almeida ; orient. Fernando Santos Book Publication Porto : IPAM, 2021 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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12.
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“Standing for important causes : an online trend for millennial and gen Z users” / Maria João da Costa Torres ; orient. Irma Imamovic Book Publication Porto : IPAM, 2023 Description 98 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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Marketing de conteúdo da Multifundos / Leonardo Costa Fernandes ; orient. José Luís Reis Book Publication Porto : IPAM, 2019 Description 67 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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14.
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Relatório de estágio no âmbito da empresa Grand Union Portugal / Luís Carlos Ferreira Santos Book Publication Lisboa : IADE, 2011 Description 139 p. : il. ; 30 cm + CV LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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15.
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A diferença do impacto dos micro e macro influenciadores na rede social Instagram / Jéssica Marques Ribeiro ; orient. António Mendes E-resource Publication Lisboa : IADE-UE, 2019 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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16.
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Avaliação do impacto da presença digital na relação com o consumidor : Estudos de caso : Zambeze Restaurante & Rooftop Bar, Amazónia e Rodízio do Gelo / Diana Jorge do Nascimento Antunes ; orient. José Ferro Camacho E-resource Publication Lisboa : IADE-UE, 2023 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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17.
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Marketing digital e organizações : o contributo das redes sociais para as PME's e as microempresas portuguesas / Athos Maron Salma Guimarães ; orient. Patrícia Silveira Book Publication Lisboa : IADE-UE, 2018 Description 107 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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18.
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Os media sociais e a influência no consumidor / Miguel Palma Atalaia ; orient. Georg Dutschke e António Silveira Pereira Book Publication Lisboa : IADE, 2012 Description 151 p. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Reference (2).

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